Brand and digital work that moves the business, not just the moodboard.

Just before Firewire announced their alignment with Outerknown and Slater Designs in 2024, we worked with their team to evolve their visual identity. Our challenge: modernize the icon and wordmark without losing what made it Firewire. The result? A brand system built for longevity, clarity, and connection.

Libre built an integrated performance marketing program spanning Google Ads, Microsoft Ads, Meta, SEO and conversion rate optimization. The strategy centered on shifting budget toward higher-return campaigns, strengthening organic search visibility, testing creative and audiences, and using analytics to guide every product launch.

Comprised of passionate surfers and outdoor enthusiasts, the URBNSURF crew are dedicated to designing, developing and operating world-class urban surf parks around Australia. Since 2022, Libre has been partnered with URBNSURF as their agency of record.

The first independently owned seltzer brand in Australia. Libre was involved in the branding and digital behind the brand and also instrumental at bringing the concept to life by partnering with a group of friends from the Gold Coast. Libre quickly lifted this brand to the #1 growing seltzer brand in Australia ahead of some big names.

Bringing innovation and sustainability to the forefront of their business, Forager aims to redefine the leather goods industry. Libre has been instrumental in bringing this brand to life underneath the parent company Ecovative Design. Now, not only is their product unique and one of a kind, their brand identity and website are as well.

Glowing Oceans began with a simple question: what if the wonder of a living, glowing ocean wasn’t reserved for scientists and night divers? Founded by marine scientist Andy Bass, Glowing Oceans set out to make bioluminescence something anyone could walk into — an immersive, educational experience built around real ocean science. Libre partnered with Glowing Oceans from the ground up, building a complete brand ecosystem, from name and identity to tone of voice and environmental design, made to carry that wonder from one flagship location to a touring, global experience.

Downtown Oceanside is the historic commercial and cultural center of the city of Oceanside, California. Located just a few blocks from the beach, the downtown area is home to a wide variety of restaurants, cafes, shops, and cultural attractions, as well as numerous events and festivals throughout the year. The city is a vibrant and bustling area with a unique blend of historic charm and modern amenities, making it a must-visit destination for anyone exploring the Southern California coastline.

RAEN and Libre have been working side by side since RAEN’s inception in 2008. Libre develops all brand-related material ranging from art direction to digital assets to print collateral. The handmade optics business is the quintessential Southern California lifestyle brand. Libre has seen RAEN grow from a small company to an international consumer product.