WSL – Branding & Tour Creative

WSL – Branding & Tour Creative

World Surf League

World Surf League branding, creative direction, and graphic design.

The WSL approached Libre in need of a new identity when they transitioned from the ASP to the WSL. First Libre provided a complete brand redesign, providing logo, color, typography, and pattern treatments. We then went utilized the new visual assets to create athlete jerseys, web, app, broadcast and softgoods design. After all of the initial assets were created and produced Libre went on to design and supply art direction for the WSL’s 2016 World Surf Tour. 

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