BREEZER – Re-Brand & Lookbook

BREEZER – Re-Brand & Lookbook


  • Branding
  • Campaign Design
  • Web Re-skin
  • Catalog
  • Photoshoot

Joe Breeze designed and hand-built the first 10 successful mountain bikes. Having launched in 1977, the company was ready for a rebrand. Breezer came to Libre looking for a fresh and modern approach to their well respected and recognizable brand. We knew we had to welcome the younger consumer while honoring Breezer’s historical heritage. We were inspired by 12th century coat of arms and used them to connect Breezer to its cycling history with a contemporary feel.


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