TRAQ – Branding & Digital Design

TRAQ – Branding & Digital Design

TRAQ Brand Identity

TRAQ is a non-invasive rapid diagnostic technology for measuring and improving personal health & wellness. Traq came to Libre in need of a fresh identity to showcase their innovative technology and brand. It began with name exploration, then we created a visual language and logo to support their vision and values. After the initial branding was completed, we moved into phase two which included web and app design to support their device across platforms.

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