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Tea Of A Kind

Tea Of A Kind

TOAK

  • Art Direction
  • Packaging
  • Web Design
  • Advertising
  • Content Creation
  • Motion

Tea of a Kind came to Libre looking for a full rebrand. Originally TOAK thought that the top ready to drink tea consumer was women. After our research we found that the largest group of ready to drink tea consumers are males 18-34. We redesigned the script logo to be more bold and masculine and changed the bottle from a feminine shape to a bottle that is more firm and fits in the palm of your hand.

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