Menu

Tea Of A Kind Re-Fresh – Rebrand and Campaign Creative Direction

Tea Of A Kind Re-Fresh – Rebrand and Campaign Creative Direction

Tea Of A Kind Re-Fresh

In 2017 Tea Of A Kind approached Libre for a brand refresh. We worked with an illustrator to create custom illustrations for each tea flavor and moved away from the original bold color blocking to a softer gradient. In addition to illustrations and gradients, we also addressed flavor colors to give each flavor more pop and adjusted the Tea Of A Kind wordmark to be better optimized for confined spaces.

To support this new look we also created a campaign to launch the new look. We came up with “It’s in the cap.” to capture the essence of Tea Of A Kind’s unique point of difference (having the ingredients stored in the cap and released upon activation). The tag-line was supported visually with custom liquid flavor explosions that we created in-house.

This is a unique website which will require a more modern browser to work!

Please upgrade today!