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prAna

prAna

PRANA

  • Fall 2015 Campaign Direction
  • Key Messaging
  • Key Headlines
  • Graphic Treatments
  • Visual Guidelines
  • Photography Guidelines

prAna approached Libre looking for Creative Direction for their Fall 2015 campaign. The new line of pants and outerwear needed to feel fresh and different, without alienating the existing prAna consumer. The campaign touched the direct to consumer catalog, email campaign and retail signage.

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