With a compulsive attention to detail like hand-tooled acetate and Carl Zeiss lenses, RAEN Optics is quickly entering top boutiques and will soon launch another category. Created 100-percent in-house at Libre, RAEN began as a creative outlet that rapidly turned into a thriving brand with its own identity. From nomenclature to logo design, from product conception to production, and from social media strategy to distribution channel management, every aspect of the brand has been built in-house. We figured, “Hey, if we can do this for other brands, why not for ourselves?” So we did. RAEN now supports a small exclusive staff, but all creative still originates from Libre as we continue to grow alongside the brand. And, despite the occasional juggling act, we find that shepherding our own accessories company helps us truly understand the challenges many other manufacturers face as they turn to a creative agency for solutions and results.
Branding, Advertising, Art Direction, Digital, Print, Product Design, Retail, Social Media